Matt Barbelli

Case study · Sony Music

Artist platform

Sony Music Australia is home to some of the country’s biggest artists and labels. Fans, partners and future talent all arrive at the same front door. We designed a dark, image led platform where artists lead every page and music, merch and news sit one tap away.

Client
Sony Music Australia
Deliverables
UX strategy
Wireframes
UI design
Design system
Responsive templates
Prototypes

Sony Music Australia needed one site to hold artists, labels, news, merch, careers and partnerships. Each audience wanted something different, and fans had to dig to find the artists they came for.

We built a dark, gallery like system where portraits and campaign art carry the page. A pill nav and full screen menu keep six destinations close. Artist pages bring bio, socials, tour status and a Spotify player into one row.

On Repeat merch cards, news posts and label blocks share one component kit, so the shop and the editorial feel like the same product.

Sony Music home page with campaign art
Sony Music logo in the pill navigation
Sony Music colour palette
Full screen menu
Our international labels module
Sony Music logo
Cape Forestier vinyl product card
Sony Music colour swatches
Spotify player for The Kid LAROI
Behind every hit strategy call to action
Menu
Featured artists module
Button set
Behind every hit strategy call to action
News page
Newsletter sign up