Case study · Merivale
Venue platform
Merivale runs 70+ hospitality brands across Sydney. Guests need one place to find a room, book a table, and land in the right brand world. We designed the venue platform that holds them together: home, Drink & Eat, branded venue pages, galleries, and booking always in reach.
Merivale’s digital presence had to match the rooms: many brands, one group, guests hopping between venues. A single clumsy site would flatten every bar and restaurant into the same skin. Guests also needed a clear path to book, not a scavenger hunt through menus.
We built one platform with a split editorial home, a Drink & Eat grid with quiet filters, and a venue template that takes each brand’s colour, wordmark and photography. The global menu slides over whichever venue you’re in. Booking stays pinned top right on every page and every skin.
Warm editorial photography does the selling. UI chrome stays thin and neutral so the rooms stay loud.
